The Company plans to have opened ~40 showrooms by yr end 2023 – while also investing in its digital platforms to create a seamless purchasing expertise across channels. These showrooms are a major growth accelerator, allowing consumers to see, contact, and feel the quality of Blue Nile’s nice diamonds, engagement rings, and different nice jewelry. They help prolong the Blue Nile model beyond on-line and introduce the experience to 1000’s of recent clients daily. Blue Nile, Inc. is the biggest on-line retailer of high-quality, conflict-free, GIA graded diamonds and fantastic jewelry.
- This decision has been taken so as to end the confusion in the minds of the customers relating to four-digits and six-digits Hallmarking.
- These showrooms are a significant growth accelerator, allowing shoppers to see, touch, and really feel the standard of Blue Nile’s nice diamonds, engagement rings, and other nice jewelry.
- The platform has allowed copycats to thrive, whereas