It was a quiet Sunday at Milan Fashion Week when Miuccia Prada took to a podium at her headquarters alongside Raf Simons to announce his appointment as co-creative director. With news of the pandemic hitting Italy, Giorgio Armani had already cancelled attendance for his present that day, and backstage at Dolce & Gabbana, we weren’t doing the double kisses so entrenched in fashion week tradition. That afternoon, within the bar of the Grand – at all times the style week state of affairs room – panic set in as flights were being moved forward and Paris plans were mentioned. Flying out of Milan that night felt a bit like being on the run. But as the reveals in Paris continued, we had no concept what was to come. In the months after, the industry can be plunged into disaster mode, workplaces would shut, and fashion weeks can be cancelled.
Adidas …