What’s generally identified as ‘hybrid diamond jewellery’ also began to appear – items that feature both natural and lab-created stones. Lightbox subsequently advanced its buyer providing – introducing grading stories and the ‘Finest’ collection, nevertheless, the company stayed away from bridal jewellery. It wasn’t long earlier than the US turned the key market for lab-created diamond jewelry at the shopper stage. In 2021, Pandora introduced that it would now not sell jewellery with pure diamonds and instead use lab-created diamonds in its new brand, Pandora Brilliance. Retailers additionally increasingly adjusted store space to include lab-created diamonds. Dyer also pointed to a constant improve in earrings and diamond pendant sales – each diamond-set and non-gemstone – over the previous 4 to 5 months.
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In October 2017, Indian jewellery company Tara Jewels acquired a 49 per cent stake in Bevilles, four years …